Why Do You LIKE Brands On Facebook?

Why Do You LIKE Brands On Facebook?

Beyond Facebook, today, I’m curious why people put brand bumper stickers on their car. I’m particularly interested in the YETI phenomenon. While I know these coolers are massively better than their predecessors, why would you put a cooler brand bumper sticker on your car? Are you trying to say, “Yeah, I got a Yeti, cause I party all the time, in fact I probably have a cold beer in the back of my truck here, right now.” Is that what the Yeti sticker on the back of your car means?

And 32 million people LIKE Walmart. What’s that about?


This is not the first time an apparently random LIKE has caught my attention. Aaron is a friend and social media CMO and I was curious to understand why he would LIKE a brand like Hanes. While he didn’t answer the question, yet, I think the question is worth exploring.

Local social media maven LIKEs Hanes, underwear? pink?

So the question may be: “What is a LIKE worth?” I know that’s the question my CEO wants to know. And I guess Facebook just purchased a boutique dev shop that has been building a software package that can help them answer just that question.

So some of the other brands that seem to get traction on Facebook for unobvious reason are things like Heinz® Tomato Ketchup, Walmart, Folger’s Coffee. I mean, seriously, what does LIKE have to do with these brands? What is the motivation behind clicking on the LIKE button underneath a Folger’s ad? Good to the last drop, sure, but why?

I suppose I can look at my random LIKEs. (Since I have not other data available at this time.)

Facebook’s Help section on the LIKE button has some clues.

And some non-answers:

Uh oh. What this means is there is nowhere in Zuckerberg’s empire that you can go SEE and LIKE or unLIKE your previous choices. So if you DID randomly click on LIKE and Victoria’s Secrets and your significant other is pissed that they saw your LIKE in a socially shared AD, well you might be SOL.

I guess I still haven’t answered the WHY do people LIKE with abandon. I sure would like to know how we could start sharing our DIS-LIKE with brands and companies about their DUMB ADS. But I’m a little dismayed that there is no way, no page, for me to go see what I have LIKEd and reconsider. It’s as if a page or ad has gathered a LIKE and their responsibility to you, or FACEBOOK’s responsibility to YOU as the consumer is OVER.

LIKE us. Thank you very much. unLIKE us, um, not so fast there speedy.

So with the question unanswered, I’ll toss this post out as a question.

Folks, WHY DO YOU LIKE A BRAND OR AD? (Nike, I get. Hanes, not so much) Enlighten me. And then let’s get the UNLIKE button approved. Or the LIKES page, where I can reconsider my VOTES and turn some of them off again. I know Facebook is not listening, but it’s fun to make noise about it any way.

NOTE: And please LIKE this post. There’s a little button at the bottom of the page. I’d appreciate it. And after you’ve LIKEd it, you’ll have to come back and UNLIKE it, if you reconsider. But don’t think about all that, just click that little blue THUMBS UP button for me. Thanks!

Why do you like something on Facebook? And do you like Heinz or Ban Deodorant?

@jmacofearth (also seen on Google+: jmacofearth)


This Post Has 2 Comments

  1. It boggles my mind too. But if you really like catchup enough to click the “like” button, then those manufacturers want to know who you are. With the like button they can. The like button provides tons of demographic and information which the brand can use to better tailor an ad for that target market.

    1. Thanks Michael, yes, I never got to see the demographics we were getting on our likes. Hmmm. “Hello, Facebook, this is a small business advertiser calling…”

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