So folks, here is a tipping point. Twitter has removed a feature, "Based on usage patterns and feedback" that was far and away the most useful discovery process I had. Follow someone interesting and see who they are tweeting with. It's easy enough to click on the @ed person's profile to see what the rest of the conversation is about. But now you CAN'T.
It's hard to imagine wanting to see out MORE people to follow and especially RANDOM connections and how about this, RUSSIAN or POLISH tweeters that aren't even remotely understandable to my Latin-based tools of Spanish and English. So why...
Twitter is the new email. It's not so much micro-blogging as mass Instant Messaging. The great part about an application like Tweetdeck, is you don't miss anything. I am not tied to my computer watching Tweets and Hours go by. I log into my Tweetdeck several times a day and here is how I play it.
RULE #1 Make the Title of your post relevant, clear and meaningful. If you are going to be cute, make sure you get the clear message accross as well. Otherwise, why bother posting it. Unless you are Guy Kawasaki or Steve Jobs, I am not likely to browse your "Link Summary" posts. EVER.
So the Green products have to BE better and they have to WORK better and COMPETE better. Cause in the end, Green IS A BRAND. And unless GREEN is taken to 100% of the production chain (yes, even the Prius is suspect on this one) then it is only partially Green. And if the Green is applied to create a false halo of doing good without any real change or environmental improvement, then indeed we are describing GREENWASHING.
And finally, return to the shining path of honesty. Tweet as yourself, the GUY KAWASAKI. Change your password and don't let anyone have it. Let me follow YOU and ONLY YOU without relying on some arcane search filter to remove the chaffe from your wheat.
Because the Twitterverse is not going to get any easier to decipher when it's full of false idols and marketing driven Twitter strategies. It's going to be less of a trusted network and more of a "channel." Personally I say "YUK!"
So much of our daily task is paying attention to what is important and ignoring the noise. From unsolicited calls, emails and direct mail, to Facebook ads and the soon-to-arrive Twitter-Ads, we are being inundated with calls to action. Buy this new product, you can look slimmer with this, this will make you rich, this will make you famous, this will make you irresistibly sexy. And yet, each day the task list seems infinite. Kids, work, play, health, food... It comes and it comes with a constant tenacity. And if we don't pay attention to what we are doing, we may find we are staring at a bright shiny object, website, advertisement and not really clear on what we should do next.
Delicious is a powerful social bookmarking tool that's great for organizing your bookmarks and making them available online from any computer. Delicious can provide an unequaled collaborative research tool for business, and as a social networking tool, the service uses tagging to make it easy to find bookmarks that others have saved.
the Twitter Formula: TS = FUD (Twitter Satisfaction = Following good tweeps, Unfollowing shallow tweeps, Discovering new tweeps)