Social Media for Small Business: Case Study –


“I have got to show immediate value and improved business results when working with a small business client. They can’t afford to test and play with social media in hopes that they will get results. My job is to set them up from the first session to feel confident in their site design and have some plans for developing their own content over the first few weeks.” — John McElhenney,


  • site design
  • content strategy and organization
  • search engine optimization
  • analytics installed on site to measure results
  • start a Facebook fan page
  • weekly content calendar to generate ideas and write posts

Here’s what the success for looks like in November:
Stats from

One 5-hour session with our client began a large growth in Skips site traffic and ultimately his business. This even during the slow honeymoon months of Oct/Nov. His average before the redesign was about 200 unique visits per month. After our optimization and redesign, Skip’s traffic is now between 900 and 600 unique visits per month.

READ MORE on the before and after on the case study page.

@jmacofearth (also seen on Google+: jmacofearth)
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Check out the Social Media for Business page and these other posts about learning social media:

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