That's the problem with ebooks. They are often repackaged slide presentations that are very light on actionable information. C. Penn is a social pro. His ebook is a small section of a real book. And you get valuable information even from this short excerpt.
Often we are so caught up in the "metrics" we forget that it is a rear-view, it is what happened. We have to understand and keep our eyes on the competition who might be coming up behind us, but our real challenge is the open road ahead. WHAT ARE YOU GOING TO TRY NEXT?