Facebook is the best we've got, and still... It's awful and getting worse. As Zuck and Co. continue to squeeze as much monetization as they can out of the 2…
To do better on Facebook learn what works for your audience. Watch for things that spike positively and boost them. Watch for things that spike negatively and stop doing those.
Why, when some great technology gets swallowed up and killed by a tech giant, can't we get in the business of building a better version. A better Friendfeed. As a business model, it's likely that if you created FF 2.0 and it was successful, perhaps your exit strategy would be a Facebook take over. And someone would start on FF 3.0.
We're all talking and nobody is buying. And on facebook they're not really talking, they're lurking and playing games. STAT: 1 - 10 facebook users ever LIKE something. Errrr...What? And what percentage of those 10% ever buy anything from a facebook ad or link. Quick poll at my current work table 1 woman, 2 men, early 2o's: have clicked on a facebook ad: 1 of 3. Have bought something on facebook: Zero.
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for.
Got a blog, promote it. Check your Google Analytics and see if you can move your organic search success up the ranks. Run a Facebook ad, learn the system. You can pay "per-click" and limit the budget to $5. That's pretty reasonable. And then keep writing good content and see if you can up your readership, your stickiness (how many people subscribe or return to your blog - "returning vs new" on your Google Analytics).
A social media strategist can help you set goals and maintain a focus on your social media Return. Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook's 0.03% rather than finding and concentrating on the most effective social platform for your business.