Why, when some great technology gets swallowed up and killed by a tech giant, can't we get in the business of building a better version. A better Friendfeed. As a business model, it's likely that if you created FF 2.0 and it was successful, perhaps your exit strategy would be a Facebook take over. And someone would start on FF 3.0.
Facebook will still be the biggest, baddest, social network on the web. Unfortunately it's becoming more of an advertising platform. But if you learn how to use it for your business, you can score some wins, even on the New pay-for-play Facebook.
Take control of your Google SERP. If you are in social media, then you need to be publishing. If you are IN social media and are "working the web" and you are interested in working for a company that does social media you'd better be able to show that you have been on Linked-In for more than a month. And that your participation online is more than a Facebook party montage once in a while.
Social media is here for the long haul. All media is becoming social. From the Dell-Twitter success story to the mom-and-pop trying to share how their local produce is better than del monte, social media adds the rest of the story. The conversation is currency. If you only focus on direct ROI you are missing the entire picture.
Even in the business of social media marketing we are not so sure what facebook is good for. A huge percentage of that time that people spend on facebook is playing FarmVille and other "social" games. And quite frankly those people have zero interest in your small business offers.
We're all talking and nobody is buying. And on facebook they're not really talking, they're lurking and playing games. STAT: 1 - 10 facebook users ever LIKE something. Errrr...What? And what percentage of those 10% ever buy anything from a facebook ad or link. Quick poll at my current work table 1 woman, 2 men, early 2o's: have clicked on a facebook ad: 1 of 3. Have bought something on facebook: Zero.
Facebook now shows you about 10% of the posts you actually want to see. The trick is to improve what Facebook shows you by working with their broken system. Here's…
It's NOT ALL GOOD in the world of social media, Facebook and Twitter. And while Twitter has come a long way, they continue to stumble forward like a giant in-search-of it's next meal. We could hope that next acquisition and destruction would be beneficial to us or to the Twitter functionality. For the most part, it's merely a financial play: either Twitter is trying to KILL something from becoming a threat, or MERGE something into Twitter in attempts to find the PROFIT CENTER.
Social Media Rules of Engagement (Participation and Being Real Online) So how does this play in your Social Media engagement world? Some questions for reflecting on how you engage with "community" and what type of conversationalist you are.
Before you hit the "share," "comment," or "check-in" button, ask yourself, "And what excites you about that?" and try to add that extra tidbit of content on as part of the social share.