As seen above, the BUZZ has been dropped from the Mashable masthead. And where once there was a BUZZ badge, even that has all but vanished from Mashable's through line. // F-Like is the new "powerfull force" in social media. And Mashable is quick to jump into bed with Fast Company's most innovative company.
When you are building and designing the world's largest social network, we believe you owe some deeper thought to all of us using your service. Facebook is not a small startup that change colors, fonts and menus at a whim. When Facebook changes some core navigation system, or introduces a new "feature" or "service" it affects literally millions. http://uber.la for more information.
The miss here is that just because Buzz "lives in your Gmail" does not make it better or more connective than lots of other apps/sites/services. For example: if you are just looking for threading and connectivity outside of the system look at FriendFeed and Ping.fm. If you are looking for streamlining your communications don't jump on Buzz and ask everyone to join you on Buzz, simple cull your Twitter and Facebook accounts. If you've gotten yourself in a bad place with those services (too many games, following to many spammy tweeters) it is your responsibility to work with those services to get them back under control.
Social media tools, free as they are, fuel the fools gold rush at an even higher levels. If you've spent any time on Twitter lately you know what I am talking about. Separating the nuggets from the rest of the stream is getting increasingly difficult. I literally delete more than 100 followers a week because they are porn dealers, seo scam artists or Twitter-bots. These are people who are latching on to me in hopes of snagging some tiny flake of my reputation and tricking someone who follows me into following them. And new Twitterbot tools are coming out daily to help folks who want to JAM the STREAM with NOISE.
For now I will stay hopeful and ignorant of the motivation behind FB's move and be glad FF will continue to exist. Cause it wouldn't have been very good had it gone under either. So it's a mixed blessing. Perhaps I need to start looking at those personal aggregation plugins for WordPress. Or roll my own.
So when you sum it all up, you NEED to understand your Social Media STACK. Breaks in the pipes, additive tweets and posts, organizing and maintaining your social media information flow is critical to your success. This does not mean it has to be overly complex. In fact, my goal is always to simplify my structure over time and make adjustments based on goals and changing application availability and features.
Still genius is everywhere among us. Some geniuses focus their intelligence more effectively than others. And even us sub-geniuses can learn to be more efficient and effective by putting what mental resources we have on the task of posing or answering questions. And that activity leads to a better possibility of creating something of value in the dialogue between us.
What are the additional options for your content? You can Tweet it. You can cross post it. You can try to get a guess writing gig on Mashable or RWW. You can chat, IM and email about it. But over the course of the last six months I have found the following alternate strategies work for me. Now there is always too much of a good thing, so with any cross posting or excerpting strategy it is best to reserve these ideas for your BEST content and not everything. Cause we all know, everything is NOT wonderful, it's miscellaneous!
I'd say we are learning and trying to become better and this micro-switching, multi-threading process that is quite inefficient. I have been trying to achieve better focus by shutting down Twitter and Facebook and email when I am trying to write. IM is like the ultimate distraction, and Twitter is just like IM with lots of folks. So, if you want to get something done, TURN IT ALL OFF.