The Social Media ROI Acid Bath – Harmful If Swallowed (response to Tim Walker’s post)

I think we need to dissect "social media" for a minute. To throw all of the types of social media into the SM bucket is a little like trying to find the ROI of "marketing." Talk about being able to move the numbers around as you would like... So let's talk about the specific forms of social media engagement and see how they develop or come into focus in the acid bath.

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