I almost signed up this Friday night with the offer for a free pint of beer at a local Irish pub. But even that, after I downloaded the app, I balked. Why do I want to do this? To give the bar some additional demographics? To give my email to a marketing campaign from them or other FourSquare-empowered businesses?
It's happened again, the open tabs in my browser have completely outstripped my time to follow down each rabbit hole of content. So I am capturing the what and why here in hopes that some of these topics may be of interest to you as well. JUST CLICK IT, January 13, 2012.
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot) How to use social media to build business leads and generate ROI.
But I guess that these are the people that will never create a bio and after 30 days will never come back. Even Oprah has fallen relatively silent. So what is becoming of Twitter? Land of the lurk? How odd that a "communication medium" in some circumstances, is becoming a communication platform, just like email or RSS, one way from celebrity/expert to followers. I believe it can be so much more. Respect the tweet, I say. Respect the tweet.