You've got to Circle people to get people to Circle you back. If you want to enter into conversations you've got to follow a few folks. (Hangouts on topics you care about are a great way to meet and Circle people.) And as you begin finding your tribe on G+ you can create your own Circle based on your topics. For example I have Circles on MUSIC, TECH, and PHILOSOPHY. Go find your tribe on G+ and then Circle, Hangout, and share with them.
The major networks are where you should spend 90% of your time. These include (Twitter, Facebook, Linkedin, Google+, they include Pinterest, but I'd put them in other, for being useful in some very specific vertical areas like: food, furniture, home furnishings, witty sayings to share)
Today social media is like desktop publishing was in the 9o's and web design was in the 2000's. Anyone can do it, the cost barrier to entry is low, and it's easy to get set up and pitching for business. Everyone is a social media strategist. It's probably the most overused title on Linkedin. And it's meaningless. I've used it. I still use it. Job descriptions are full of Strategist titles. But it's cliché and not very helpful in defining a role or responsibility.
"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
Getting social media to 8 steps, 5 goals and 2 wins - the infographic
This just in: Social Media had a positive effect on ecommerce when enabled. And those folks who *use* social media can have a huge benefit on your online marketing campaigns.…
The I've been trying to answer the question what makes a thought leader? What is "thought leadership?" How does someone become a thought leader? Here are 16 ideas of how to contribute your thinking. Leading is a bit more of an audience participation thing, but you CAN focus on yourself and refining your message.
Content marketing is all about momentum. When you have rising signals you need to do what you can with social media to amplify, or boost, the rise. If you post and go to sleep until the next post, you are missing a lot of the social that can help you move from 10 views per day to 100.
Social media is about transparency. If The Cluetrain Manifesto taught us anything it is that the public will talk about the truth regardless of what the company or person wants the public to talk about. I am engaging in that true talk. And as I say elsewhere, *MY COMMENTS ARE ALWAYS OPEN.*
While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business. In this video I go over the basics to get you started on optimizing your website, increasing the value of your content, and ultimately getting your content to perform better on the web. My goal is to provide quick hit information to help improve your online marketing and social media programs. If I can do it in less than two minutes then I've met my objective and hopefully provided you with some information you can use immediately.