And of course more important than any of these demand generation tactics is your website itself. Bad design, unclear offers, and hidden contact forms are not going to be remedied by driving 10X more traffic to those same pages.
While I did get a lot of connection and activity on LinkedIn, Twitter, and Google Plus while I was off Facebook, there is still no substitute. Even as bad as it is, Facebook (with AdBlock on) is pretty good.
1. Demand (SEO, PPC, content, email) 2. Conversion (landing page, testing, analytics, reporting) 3. Social (traffic, followers, social mentions, social "signals")
If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
When LinkedIn started offering publishing on their platform, I didn't really get it. I suppose for people that don't blog, the LinkedIn publishing tool is great. They don't have to…
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via "related posts" links at the bottom which point directly to my original site.
And to take it to one more extreme, to illuminate the fallacy of these two gentlemen's delusion, let's imagine that they unleash the full-robo on all of their social channels. If we begin telling marketers and individuals that blasting 5 or 10 identical posts and tweets and updates to ALL of their social channels is okay, we're going to see a dramatic drop in the value of social media for all of us. So why stop at Twitter Guy and Chris? What's holding you back?
In the last few months I have been looking to join a corporate marketing department again. (All things economic point to stability over feast and famine.) And in that process…
If you don't know where your traffic is coming from you are marketing blind. And if you worry too much about where it's coming from, you might be marketing but producing less or sub-standard content. It's an easy mix, if you know how to look.
It's a sharer's market out there. Influencers are being paid these days to share your content. And the best way to get started is to share your content yourself, and when you get a boost, thanking the influencers who retweeted or reposted your content. And when something starts going skyward, you can do a bit to help that lift.