Thus is the case with the first Viral Flamewars post in the history of LinkedIn. Nearing 2,000 comments, a self-styled "SEO expert" and "social media marketing expert" Kevin Conway, not the NASCAR driver mind you, has ignited hearts and minds with a call to arms. Social Media for Business is CRAP! With the same eloquence as an idiot savant, Mr. Conway and a few other low-class expert opinionistas have taken aim at nearly every poster that comes along and says, "actually social media has done quite well for me and my business."
Mashable, The Pew Research Center, New York Times all show up today in Just Click It by @jmacofearth
Just Click It: best of Twitter Links for 12-26-09 by jmacofearth
So when you sum it all up, you NEED to understand your Social Media STACK. Breaks in the pipes, additive tweets and posts, organizing and maintaining your social media information flow is critical to your success. This does not mean it has to be overly complex. In fact, my goal is always to simplify my structure over time and make adjustments based on goals and changing application availability and features.
Still genius is everywhere among us. Some geniuses focus their intelligence more effectively than others. And even us sub-geniuses can learn to be more efficient and effective by putting what mental resources we have on the task of posing or answering questions. And that activity leads to a better possibility of creating something of value in the dialogue between us.
What are the additional options for your content? You can Tweet it. You can cross post it. You can try to get a guess writing gig on Mashable or RWW. You can chat, IM and email about it. But over the course of the last six months I have found the following alternate strategies work for me. Now there is always too much of a good thing, so with any cross posting or excerpting strategy it is best to reserve these ideas for your BEST content and not everything. Cause we all know, everything is NOT wonderful, it's miscellaneous!
So if we want to examine the ROI of social media we need to look at the sparks and the momentum being generated. Both as individuals and companies we need to see the growth of our ideas and brands and pronouncements. Putting those directly on a excel spreadsheet can be difficult. But seeing the disciplines of PR and Advertising in the social media age, we can see that there is no other way. We MUST participate. Both offline and online social networking have amazing potential to build momentum behind a brand or a business plan. #SocialNetworkingSaturday
Buy, by all means, get a degree! And then pursue something you are passionate about. What keeps you up at night and wakes you up early in the morning with a source of energy that is generated from within. On those mornings, like this morning, I still make coffee but I don't drink but a few sips. Eureka!
As I grow into new services, check out many, abandon many and stick with a few I intend to document what I find. I am asking the same information of my colleagues. In fact, that is what the Global Social Media Conversations room on Friendfeed is supposed to be about: define, refine and collaborate over the social mesh.