The major networks are where you should spend 90% of your time. These include (Twitter, Facebook, Linkedin, Google+, they include Pinterest, but I'd put them in other, for being useful in some very specific vertical areas like: food, furniture, home furnishings, witty sayings to share)
I heard it again today, "We all know everything, right?" The person asking me the question was making a point about trying to encourage businesses to put money into social…
Engagement: social happens when the customer initiates a contact ("goes social") with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot) How to use social media to build business leads and generate ROI.
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.
Year after year in my consulting practice I hear the proposals, requests, pitches for "building a community site." While the clients range from Fortune 100 tech companies to hyper-niched startups the call is always to build a "community" or "include social media" as part of the plan. 80% of these projects fail and here's why.