Connect with your customers on any channel or device, and at any stage along their customer journey.
Even if your company is not directly involved in eCommerce, you need to understand your digital footprint so you can shape and influence the activity on the web. Your potential customers and current customers are watching what you are doing. And they are watching what others are saying about you.
Google pulls the great open source move and allows you to get all of it, however you want it. This is the model of business 2.0 going forward. App lock-in is bad business. Portability is a critical path requirement for most businesses looking to move their work into the cloud.
Get your basics out of the way, make sure your site is as fast as you can afford it to be, and then work on your social marketing tactics to up your visibility and backlinks.
Tune up your website with these essential elements. Once you've dialed in the basics, then you can begin the innovative programs and marketing to build inbound momentum.
Digital marketing sources are driving less traffic over all. And of those traffic sources email is still the revenue king, while digital advertising is losing ground.
The most important tidbit, that has become a maxim of mine, "Fail Faster."
If you could follow these steps, you WOULD be on your way to building a first-class social marketing organization. This is a very complete deck, so check it out for yourself, it's worth the sign-up.
What's the best social channel for your B2B campaigns? How do you reach the C-Suite executive who really makes the decisions on Facebook or Linkedin? Adobe has shared some insights that are more about the consumer (B2C) space.
Social Media Marketing. Start with the end in mind, and make sure your inflection points are as frictionless as possible.