To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It's not Viral with a capital "v" but it's certainly viral.…
Let's get our terms straight first. SEO - search engine optimization SEM - search engine marketing SMM - social media marketing Social Marketing - PAID social marketing - paying for reach on…
This isn't about the food. It's about business. Your business and my business. My dance card is still a bit slim going into leap day and I'd like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. And there's no cost for our initial meeting, other than a lunch or cup of coffee.
This chart really captures how my content is performing. I am still getting between 500 and 1,000 visitors a day, in the last few months they have really been sticking around a lot more. Creating my best month ever in July at 62,000+ reads.
1. Real-time trends 2. Evergreen content 3. Use the hits 4. Focus on NEW visitors
If we believe Google is now using all kinds of social signals to give rank and value to our content, who's to say that my inclusion on Reddit at all, isn't of benefit?
And of course more important than any of these demand generation tactics is your website itself. Bad design, unclear offers, and hidden contact forms are not going to be remedied by driving 10X more traffic to those same pages.
StumbleUpon is Evolving, but the transformation may be hurting its core relevance in the social community. What is taking SU down?
What clicks have resulted in WINS? Now get more of those. Try variations. Use A/B tests. Try new CTAs. And measure everything.
1. Demand (SEO, PPC, content, email) 2. Conversion (landing page, testing, analytics, reporting) 3. Social (traffic, followers, social mentions, social "signals")