Empire Building with Social Media: What You Should Be Doing
I know we're all *on* social media. And we're all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don't mean…
Marketing Blog Statistics – Small Business Results
click to see full-size chart on Slideshare.net Let's dig into my annual stats report and see if we can come up with some winning strategies. Do you know what drives…
Content Marketing Analytics and Pop Quiz
First the Quiz: What's the best day of the week for your site? What are your top three posts of all time? What #hashtags actually grow your audience and…
SEO is Dead. Is SEM Dead Now Too?
Let's get our terms straight first. SEO - search engine optimization SEM - search engine marketing SMM - social media marketing Social Marketing - PAID social marketing - paying for reach on…
Facebook’s Community Value is 5% of 5% or 0.25% < A Failure to Communicate
If 95% of the 5% of the people that actually engage with a business online are ignored, that leaves MOST (what's 5% of 5%?) facebook users IGNORED! How's that grab you for social media for business using facebook?
Social Media Referrals, What’s Working for Your Business?
If we believe Google is now using all kinds of social signals to give rank and value to our content, who's to say that my inclusion on Reddit at all, isn't of benefit?
Social Media, Yeah… What Else You Got?
And of course more important than any of these demand generation tactics is your website itself. Bad design, unclear offers, and hidden contact forms are not going to be remedied by driving 10X more traffic to those same pages.
What’s My Superpower as a Digital Marketer?
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
Top 5 Referrers to Your Site? Name Them. Go!
If you don't know where your traffic is coming from you are marketing blind. And if you worry too much about where it's coming from, you might be marketing but producing less or sub-standard content. It's an easy mix, if you know how to look.
The 4 Inflection Points of Social Marketing: Accelerating the Sales Funnel
Social Media Marketing. Start with the end in mind, and make sure your inflection points are as frictionless as possible.