Know your overall referral stats cold. Understand the trends and where your WINS are with SEO and Social Media Marketing.
Often we are so caught up in the "metrics" we forget that it is a rear-view, it is what happened. We have to understand and keep our eyes on the competition who might be coming up behind us, but our real challenge is the open road ahead. WHAT ARE YOU GOING TO TRY NEXT?
There is more to social media that immediate ROI. BUT, I think the majority of businesses are still waiting for the verdict and the ratio of dollars-to-leads or dollars-to-sales to be established for social media. And until that time they will dabble (set up a Facebook page) and let their staff or interns post and tweet for them. In small and medium business it's pretty much a wait and see climate for social media.
Easy. Know the search volume, do some searches yourself on your subject matter. The DO optimize your SE content (a single WordPress plug-in will probably provide 90% of what you need to include for SEO). And DO use the more popular phrases and words if they are interchangeable with less popular words. And then, the most important and challenging task: WRITE KILLER CONTENT!
But make sure you keep with the plan of the "party" and not sell too hard. Overselling is one of social media's big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer.
Clear objectives are important to understand what you are wanting to accomplish with your social media program. Also making sure you have the resources (time and people) required to respond should the social part of your program take off.
Yes, we're all tired of hearing about how to make the case for ROI and SOCIAL MEDIA. But guess what, I still have to make that case every day. I'm doing it here. And you will have to do it too. So get out there, try some things, track everything, and share when you find something that works.
There is nothing 9-to-5 about social media. You might work office hours that look like that, but the REAL social happens after hours and on the weekend. Sorry to break…
Social business takes the foundation of social media and begins to build new economic models on top of it. - David Armano on what defines "Social Business"
Are you thinking about starting a blog? Are you working, leading, exploring social media as a career? Okay. So if I Google your name, or your Twitter ID I'm going to find... what exactly?