If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
"But what are you going to do for money?" // The question asked 3.4 times a second over the next few weeks as our kids get done with their formal education. When I was in college by dad would ask me this repeatedly. My English Lit degree seemed useless to his way of thinking.
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot) How to use social media to build business leads and generate ROI.
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.
So in the interview about social media, you need to be able to say something like, "I have set up a few Radian6 dashboards for monitoring and responding to the conversations going on across the web." It helps if you've done some of that work for large corporate clients, because they are the only ones who are going to be able to afford a Radian6 liscence. But that does not excuse you from not getting involved and learning all you can about R6. And when someone asks you about your R6 quotient you can chat intelligently about the "river of news" and "share of voice" monitoring.