This isn't about the food. It's about business. Your business and my business. My dance card is still a bit slim going into leap day and I'd like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. And there's no cost for our initial meeting, other than a lunch or cup of coffee.
Today social media is like desktop publishing was in the 9o's and web design was in the 2000's. Anyone can do it, the cost barrier to entry is low, and it's easy to get set up and pitching for business. Everyone is a social media strategist. It's probably the most overused title on Linkedin. And it's meaningless. I've used it. I still use it. Job descriptions are full of Strategist titles. But it's cliché and not very helpful in defining a role or responsibility.
Social media is about transparency. If The Cluetrain Manifesto taught us anything it is that the public will talk about the truth regardless of what the company or person wants the public to talk about. I am engaging in that true talk. And as I say elsewhere, *MY COMMENTS ARE ALWAYS OPEN.*
Client: Your Honeymoon Guru , Skip Neal "I have got to show immediate value and improved business results when working with a small business client. They can't afford to test…
You don't need a lot of time with an experienced search and social marketing specialist. A couple hours here and there, and we're off to the races. And today I'm announcing the launch of my two Micro Agencies: Fluent Search and Fluent Social.
It's more of a warm fuzzy than a "win." Last week, when I got an email from Slideshare.net saying the popularity of my presentation, The Return on Cats: The ROI…
We provide free services to several local area businesses who would not otherwise afford web marketing and social media outreach. // Occasionally an opportunity comes along to throw in additional time and resources to support a good cause. This year that support goes to Resist Attack Foundation.
So that's my social currency. It's not in providing all this great info for free. It's not offering a consulting analysis for your business for free. My value is in showing up in person, at an event, and actually being SOCIAL. While all this online stuff is good for networking, you actually have to be willing to network in person if you are going to gain anyone's trust. In this Trust Economy the offers are easy and cheap and unbelievable. In the face-2-face economy you are only as truthful and real as your introduction and salesman-free manner.
By setting clear objectives and putting clear Google Analytics and reporting together, a good strategist can set up your Social Media campaign for success. Social should be a part of every business objective, and I can show you how to achieve a solid ROI on your marketing efforts by including social media.
One 5-hour session with our client honeymoonguru.com began a large growth in Skips site traffic and ultimately his business. This even during the slow honeymoon months of Oct/Nov. His average before the redesign was about 200 unique visits per month. After our optimization and redesign, Skip's traffic is now between 900 and 600 unique visits per month.