He's come out of hyperspace to respond to my criticism about his Twitter habits. It's odd that he was responding to me on a Twitter account that is mine (@wholeparent)…
While everyone in the business world seems to be complaining about Twitter's future and crowing about Facebook's success, the reality of our social media for business world is much more…
The I've been trying to answer the question what makes a thought leader? What is "thought leadership?" How does someone become a thought leader? Here are 16 ideas of how to contribute your thinking. Leading is a bit more of an audience participation thing, but you CAN focus on yourself and refining your message.
I heard it again today, "We all know everything, right?" The person asking me the question was making a point about trying to encourage businesses to put money into social…
If you are in business you build Powerpoint presentations. (decks) And if you are looking for inspiration or some of the latest data to be gathered and broadcast you'd better get on over to SlideShare.net. And beyond providing you with some amazing information, it can provide you with more readers and a broader audience.
It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.
Bottom Line: Positive Forces have Positive Momentum. And I'm all about the "MO!"
If you want to lead in social media, get social. If you want to become a thought leader, then share what you've learned in the process of doing rather than thinking about doing.
Contributors and creators are going to be your best bet for becoming influencers or evangelists. Make sure you are taking care of these folks in your community strategy. Treating all of your audience equally is a strategy failure. Know what each of these groups is trying to accomplish on your site, and make sure you simplify the path to THEIR goal, which is not always the same as YOUR goal. But that's the social part. A conversation not an advertisement.
The path to blog relevance is long. But it IS a path you cannot afford to ignore. If you are already SET in your life and career (Mr. Jobs, Mr. Dell, Mr. Trump) then perhaps the view from your mountain top is already complete. For the majority of us who are still working to pay for things, I'd say sooner or later you have to start up the hill.