The major networks are where you should spend 90% of your time. These include (Twitter, Facebook, Linkedin, Google+, they include Pinterest, but I'd put them in other, for being useful in some very specific vertical areas like: food, furniture, home furnishings, witty sayings to share)
"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
Getting social media to 8 steps, 5 goals and 2 wins - the infographic
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.
Engagement: social happens when the customer initiates a contact ("goes social") with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.