Social media is about transparency. If The Cluetrain Manifesto taught us anything it is that the public will talk about the truth regardless of what the company or person wants the public to talk about. I am engaging in that true talk. And as I say elsewhere, *MY COMMENTS ARE ALWAYS OPEN.*
While Google Analytics is free and very comprehensive, sometimes we just need to understand the basics to make an impact on our business. In this video I go over the basics to get you started on optimizing your website, increasing the value of your content, and ultimately getting your content to perform better on the web. My goal is to provide quick hit information to help improve your online marketing and social media programs. If I can do it in less than two minutes then I've met my objective and hopefully provided you with some information you can use immediately.
It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.
We love to socialize in social media. And with the number of social-media-related events in Austin, we also love to party or socialize with others. While some of this is for entertainment and some is for networking, job/lead hunting, much of it is same-old same-old, old fashioned "hello, how are things going?" socializing. Tomorrow morning, one of the best examples of the learn-something and meet-some-people gatherings in Austin takes place at 7:30am.
We're all on a budget. And we've all got time constraints; doing what ya gotta do verses doing what you wanna do. This little analytics app Gaug.es will simplify how you monitor the performance of your website or blog, and you will gladly pay the SIX DOLLAR monthly fee.
Today, Facebook is part of the strategy, but it's more of a show up because everyone else is there. Do show up, and do engage, but don't bet the farm of Facebook advertising or your Facebook store. There are better buys in social media. And there are more productive social channels.
Social media marketing is a lot of different things. What social marketing activities can move your bottom line in the positive direction? Here's a recent poll from companies who are seeing social marketing success.