The social strategist's goal is to keep your social media engagement plans current and effective. By allowing a member of your team to focus extensively on social media you are more likely to experience the potential success and avoid the overload and reactive nature of social marketing.
If someone has searched for and found an older piece of content, it is likely that it can be refreshed and brought back into the stream of your content. It's all about being found and continuously serving up valuable content.
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot) How to use social media to build business leads and generate ROI.
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.
For now I will stay hopeful and ignorant of the motivation behind FB's move and be glad FF will continue to exist. Cause it wouldn't have been very good had it gone under either. So it's a mixed blessing. Perhaps I need to start looking at those personal aggregation plugins for WordPress. Or roll my own.
What are the additional options for your content? You can Tweet it. You can cross post it. You can try to get a guess writing gig on Mashable or RWW. You can chat, IM and email about it. But over the course of the last six months I have found the following alternate strategies work for me. Now there is always too much of a good thing, so with any cross posting or excerpting strategy it is best to reserve these ideas for your BEST content and not everything. Cause we all know, everything is NOT wonderful, it's miscellaneous!