If you're talking about social media these days, you're starting the conversation at a disadvantage. Today terms like demand generation and inbound marketing are much better marketing banners to fly on your LinkedIn profile or on your resume.
In the last few months I have been looking to join a corporate marketing department again. (All things economic point to stability over feast and famine.) And in that process…
Today social media is like desktop publishing was in the 9o's and web design was in the 2000's. Anyone can do it, the cost barrier to entry is low, and it's easy to get set up and pitching for business. Everyone is a social media strategist. It's probably the most overused title on Linkedin. And it's meaningless. I've used it. I still use it. Job descriptions are full of Strategist titles. But it's cliché and not very helpful in defining a role or responsibility.
"I'm adding valuable content about how to do the business of social media." In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.
The social strategist's goal is to keep your social media engagement plans current and effective. By allowing a member of your team to focus extensively on social media you are more likely to experience the potential success and avoid the overload and reactive nature of social marketing.
Addressing the complex matrix above is hard work. That's where "social media strategists" come into play. Dell did not become a social media force overnight. The calculated growth of their online response team has proven it's ROI many times over. That's why Dell is now being lauded for their social success. Get out there, but go with a guide who has done it before. Going it alone is risky, and could actually backfire. But even a disastrous Facebook campaign or vacant online "community" site can be resurrected.
Digg Is Done: The Death of a Social Media Icon Top Three Tools of Digital Marketing: Social Media is a Distant Third Twitter Hacks and Twitter Killers Death of the…
We create content as posts, news stories, press releases, but we often don't think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.
It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.
The trick with social business is not to figure out what everyone else is doing, or what they've done. The trick is to figure out what to do next, and what hasn't been done yet.