If 95% of the 5% of the people that actually engage with a business online are ignored, that leaves MOST (what's 5% of 5%?) facebook users IGNORED! How's that grab you for social media for business using facebook?
What does it take to bring the security and trust to a community that can foster this sharing at a high-level?
Where do you connect? How do you sort through all the possibilities to recognize a face and put it with a name? The augmented reality of the web and the web-enabled phone have made the game much more challenging and complex.
Easy. Know the search volume, do some searches yourself on your subject matter. The DO optimize your SE content (a single WordPress plug-in will probably provide 90% of what you need to include for SEO). And DO use the more popular phrases and words if they are interchangeable with less popular words. And then, the most important and challenging task: WRITE KILLER CONTENT!
Learning what doesn't work is an important part of the social media mix. What's working for you? And here are two variations that are working: reddit is the highest driver of traffic for one of my sites, and after some effort Pinterest has risen to the top of the list for another client. So don't think you know, test and measure. And when you make changes see if your results improve or decline.
Social media requires more than a handfull of accounts and a "launch." The results are part of the journey, not merely launch performance numbers. Social media is the conversational part of your overall online marketing plan.
Klout is probably the best reputation indicator we have. There are a significant number of players in the field of *reputation* management, or trust, or authority. I've written about them…
But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for.
How can I make your life and your work online easier? The first step is, you have to tell me what you are doing and what you'd like to be doing.
Yes, we're all tired of hearing about how to make the case for ROI and SOCIAL MEDIA. But guess what, I still have to make that case every day. I'm doing it here. And you will have to do it too. So get out there, try some things, track everything, and share when you find something that works.