So as part of my work, I am constantly flittering around between the four systems above. It can get a bit schizo at times. And it can feel like I'm not accomplishing much. And then along comes a customer testimonial, that hits the sweet spot and you get 500 referrals in a week, with a bounce rate in the low 40's and maybe even a conversion or two. And that's what you can show the CEO when he starts firing off questions about his Google Analytics dashboard that shows that social media is not really moving his needle of success.
It's not always easy to put the ROI in a direct line correlation to the LIKES on facebook or the followers on Twitter, but with some proper analytics the story of social media's success will become easier to justify. The CEO may not understand how "activity" equals revenue. It is our job as social media strategists to prove that value and in doing that, sustain the support for the social media outreach program. The sales pitches need to stay internal to the corporate executives and not become the pseudo-social "voice" of your company.
Yes Ferris, there are two other social networks that you need to pay attention to if you rely on consumer marketing in any way. I have joined both of these networks/sites/apps (whatever you want to call them) in the last week. Here are my thoughts and recommendations. Pinterest and Instagram.