Let me give you a quick look at how I use Tweetdeck to manage my tweetstream and engage with the people I care about on Twitter.
Here are the top tools and tips to grow your Twitter influence and reach.
It's NOT ALL GOOD in the world of social media, Facebook and Twitter. And while Twitter has come a long way, they continue to stumble forward like a giant in-search-of it's next meal. We could hope that next acquisition and destruction would be beneficial to us or to the Twitter functionality. For the most part, it's merely a financial play: either Twitter is trying to KILL something from becoming a threat, or MERGE something into Twitter in attempts to find the PROFIT CENTER.
In the process of Twitter discovery (finding new people to follow) I believe the K-score is going to be a huge help. The spammers and pornsters on Twitter won't be able to build up a K-score at all. And those of us working within the boundaries should see our influence and the influence of our influencers increase.
You may not "get" Twitter. And that's okay. You don't have to understand it to understand that it's huge and that it has influence and information that can help your…
The state of Twitter today, in my mind, is still very mixed. Let's examine how Twitter can be used, and explore a few of the things that make it maddening for the new users, who are still abandoning at a 70 - 80% rate after 30 days.
It's not the tool it's how you manage it. So here's a few ideas I'd like to share around managing your social media status-sphere. It really doesn't matter if you like Twitter, Facebook or Google+. What matters is how you use it.
It's important to get out there and read the social media threads that you are posting to. Hashtag tools are a great way to see what the conversation is like before you jump in and say something that doesn't fit.
Twitter is a powerful social media tool and research platform. It can be an advertising and promotional network, but that's not the best and highest use, unless you are Dell or Best Buy. Even if you are Local Pizza A it is better to include real conversations as part of your tweets. Don't just blast coupons. Talk about them. Suggest toppings or specials. Sure, coupons are great and coupons can drive business, but give a little bit more and you will get more followers and potentially more happy customers.
But something is not okay in Twitter-land. And the issues are getting worse not better. The new "upgraded" design, while prettier and seemingly simpler, actually makes Twitter HARDER TO USE! Oh great. Seriously? Now I can't find my own Twitter Lists. And they've simply simplified some of the single click navigation off the navigation bar, and we have 2 or 3 clicks now, if we're patient enough to look for something within Twitter.com. I can assure you that MOST people are not, and will abandon Twitter within 30 days of joining. But why?