While I did get a lot of connection and activity on LinkedIn, Twitter, and Google Plus while I was off Facebook, there is still no substitute. Even as bad as it is, Facebook (with AdBlock on) is pretty good.
I work Twitter pretty hard. What can $25 get me on Twitter that my 20k+ followers aren't already providing? Let's see. I'll post my results here. In the meantime, check out your own Twitter Dashboard, it's free.
If Losing Customers Is Not An Option, you'd better attend to your social channels for customer feedback and support. A2 Hosting kicked ass today.
The hashtag is changing. And today it has much less pull than it once did. Let's examine why and how to use hashtags in today's un/hashed social networks.
Don't think your influence is huge just because your numbers are huge. And if Twitter would get real about the users and delete the follower counts we could have a very different conversation ON Twitter. Instead we talk ABOUT Twitter in other places that offer more interaction.
I think in the age of massive irrelevance and spam we must self-evaluate and self-correct. Because if WE become spam, we're part of the problem, and we should be unfollowed.
Figuring out how to reach potential customers and fans is difficult enough. But once you've gotten them "on the line" the next steps in the relationship are critical. You have…
Not really, but kinda. If you spend time with Twitter you're either gonna love it or leave it. A huge percentage (as high as 43% in a recent poll) of…
Social media is here for the long haul. All media is becoming social. From the Dell-Twitter success story to the mom-and-pop trying to share how their local produce is better than del monte, social media adds the rest of the story. The conversation is currency. If you only focus on direct ROI you are missing the entire picture.
When "pathing" the purchase, we often tried to track the numbers of a big sale to an interaction with the site or the store or some other outside-Dell.com influencer, but we came up with blanks 99% of the time. Why? Because the customer was morphing from consumer to CTO and we had no way to track these outside influences as they powered sales and profits within Dell.com.